Flash mob “run up to elections” and a selfie at a polling station
The CEC of Russia is developing a strategy to attract citizens to the polls in 2018 with the help of flash mobs, memes and selfies.
The winner of the competition to develop the concept of awareness-raising activities in the presidential elections became the company “IMA-consulting”, which can contract for the sum about 40 million roubles.
Finished the concept yet – just preliminary achievements. In the bid referred to the special project on promoting of elections with the participation of resources in social networks.
In addition to monitoring and responding to “negative” provided by the flash mobs and selfie.
The company offer a flashmob “run in to the election.” And at the polling station you can take a selfie. For the most successful shots are offered to hand over letters of the CEC.
In addition, for the dissemination of information propose to use the social media memes. For example, the authors of the concept suggest the phrase: “Where did Malakhov? On elections”.
We will remind, the Russian authorities have decided to attract a Dating site “Mamba” to boost voter turnout among young people in the gubernatorial election. If the experiment succeeds, it intends to use during the presidential campaign in 2018.
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