New York creative Agency Marketing Village opened the penthouse is especially designed for photo shoots Instagram-bloggers
In August, the Village Agency, acting as an intermediary between advertisers and bloggers, otkrila”the first of its kind” penthouse in the historic SOHO district in Manhattan.
The main difference between the apartments that nobody lives in. Its mission – photo shoot for Instagram. Monthly rental apartment with an area of about 223 square meters would cost 15 thousand dollars – approximately 980 thousand rubles at current exchange rate. But the room is only used as a background for pictures. By the end of September Instagram-celebrity booked it for the whole October. In the daytime the apartment is filled with natural light, it has high wooden ceilings and access to the roof. Bloggers are also attracted to the pink couch and spotless white walls.
The library is filled with books, but in a special way: not by content, but by their appearance. 35-year-old founder of the Village Wiki Segar told The New York Times that many Instagram celebrities meet in new York city with “close and dull” places and hard to get pictures of the right quality.
Some were forced to order a hotel room or secretly arrange a photo shoot in a furniture store. So Segar came up with the idea to create a space for perfect shots, where bloggers were filming “lifestyle home moments.”
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