Alcoholic beverage needs to diversify the situation on the shelves of grocery stores.
Many people, not only in Britain, but all over the world are very fond of soft drinks, from the usual sugary sodas, sparkling wines and cocktails. These people inspired Arla, the largest dairy producer in Britain – for the creation of an aerated milk.
So, in the near future, the British company presents consumers with sparkling milk. It is obvious that the production of such products from Arla, there are some commercial plans. So, by 2020, the company plans to triple sales of its extraordinary drink.
The company plans not only the UK market but also international. Therefore, consumers from Singapore, the United Arab Emirates and the United States will also have the chance to eat carbonated milk.
In addition to goals to earn the company thus decided to attract the attention of consumers to this cow’s milk. The fact that in recent years people increasingly prefer natural plant product analogues. For example, often instead of cow, people buy coconut or almond milk.
As reported in the company aerated milk with zero fat content will contain real fruit, hence the pink color of the drink. It is expected that the effervescent milk can prove to be very popular in the Middle East, where the carbonated milk drinks are common.
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