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“I Want Kunis?”: Russian Federal experts have studied is “Very bad mothers”

The office of the Federal Antimonopoly service in Moscow received a petition in which residents were asked to validate the ethics of the advertising slogan “I Want kunis?” Comedy for adults “bad mommy”, which was released in cinemas in Russia on 1 September 2016.

“I Want Kunis?”: Russian Federal experts have studied is “Very bad mothers”

One of the main roles in the Comedy “bad moms” performed by Hollywood actress Mila kunis, whose name is the film used Russian distributor – the company “Volga”. Apparently, residents of Moscow felt that the name of the actress in the slogan “I Want kunis?” is consonant with the term normally used to refer to oral sex.

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A poster with a tagline

According to the Agency urban news “Moscow”, head of Department of control of advertising activity and suppression of unfair competition Pavel Oleynik has requested the Expert Council of the Federal Antimonopoly service:We received a certain number of complaints, including from the media, about the Billboard. We feel bound to respond to these requests. Ask experts to perform, is there anything unethical or improper in this ad layout”.
A trailer for the film “mommy”,

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The results of the voting that was held the day before, the experts did not find violations in the advertising of the film “mommy” – only one Council member felt used the slogan unethical.

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