These pictures are impressive.
70 years ago, on 16 December 1946 Christian Dior opened Paris fashion house with a staff of 85 employees and a starting capital of 6 million francs.
Another anniversary we decided to remember how the Christian Dior came in 1959 in the Soviet Union, and became the first Western fashion house, who visited the land of the Soviets. We present you an interesting report on what happened during the visit of French fashion in Moscow in the era of thaw.
So, in June 1959, the Air France plane with 12 models under the guidance of Yves Saint Laurent, who then headed the house of Dior, has landed in Moscow. It was the first visit by a designer from capitalist countries to USSR, and he attracted the attention of the public.
The demonstrations took place in the hall of “Labour” House of culture “wings of the Soviets”. They allowed only by invitations, which were given the nomenclature, the relatives of officials, as well as representatives of light and textile industry. Says the designer Irina Krutikova, who visited one of the shows: “the Model was small, thin, walked the catwalk slowly. Some kits had Russian name Nadezhda, Tatiana”.
Five days was held on 14 hits. Each of the models appeared on the podium 140 times.
There is even a legend that the French used the 12.5 liters of perfume “Dior”, although they brought 500. The rest, apparently, went to the gifts to the wives of Soviet officials.
The model, as can be seen from the following images the American magazine LIFE, walked and took many pictures in Gum, in the Central streets of the capital and even visited the Moscow market.
Communication with the Muscovites on the stairs in Gum.
Some of the pictures are visible to the turbulent emotions of Muscovites faced with a “fancy foreign”.
The aesthetic shock that was experienced by the citizens of the Soviet Union, looking at the Parisian beauties in “outlandish” clothes, requires no comment — the shocked faces captured impartial camera lens Howard Sochurek.
Model of Dior in Gum.
The boy and the model Dior.
In the center of Moscow.
The model Soviet family.
The walls of the Kremlin.
On the territory of the Moscow Kremlin.
The Soviet children.
Walk on to the Moscow market.
Photo shoot on the market.
And with the soda machines.
Immediately after the impressions of the French team was lucky to wear clothes in factories on the outskirts of Moscow. And then the aircraft was sent to Arkhangelsk, to the inhabitants of the polar regions is also able to appreciate European fashion.
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