The film will be news, articles, videos, and music that will be selected on the basis of the search history.
Google said that it will show the content which may interest users before they will go in the box search. In particular, there will be news, articles, videos, and music that will be selected on the basis of the search history.
Users will also have the opportunity to follow interesting topics in the search results to appear in their news feed.
The company say that the news and articles in the feed will be selected from a variety of sources, to avoid the effect of a “bubble” when users see only the materials which illuminate a particular point of view.
Analysts say that the innovation may help Google to compete with other Internet giants.
“Google is very interested in how to make the search as useful as possible, – says the analyst of Enders Analysis Mattia Littunen. – News feed Facebook – their main competitor. It competes with other ways of accessing content.”
Google has been testing a simplified version of its news feed for your app since December last year. The full version will be available first to users in the United States.
Previously it was assumed that the news feed will be available only with applications, but now the company has confirmed that it intends to introduce its desktop version Google.com.
According to the Analytics company Alexa Internet, while Google.com – the most visited website in the world.
At the same time, Google has not yet spoken, are you going to include in news feed ads.
“Search advertising is more profitable than one that is built into the tape, for example in Facebook, – says the analyst Mattia Littunen. The business model of Google is built on selling advertising, so this gives them more points of contact with consumers.”
“Google has long been waging a long-term project, which is the anticipation of user needs. This is a step that will allow them to be confident that people are not going there,” – said Littunen.
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