Analysts have named the TOP 100 most valuable brands.
Google and Apple topped the rating of most expensive brands of 2017, composed an advertising and marketing company WPP Agency Kantar Millward Brown.
First place in the BrandZ Top 100 was occupied solely by the company relating to the manufacture of technological products. In addition to Google ($245,6 billion) and Apple ($234,7 billion), it is also Microsoft ($143,2 billion), Amazon ($139,3 billion) and Facebook ($129,8 billion).
This year the total value of the top hundred brands rose 8% to 3.64 trillion in comparison in 2016. The value of brands, which are estimated at more than $ 100 billion per year has increased from six to nine.
The huge growth demonstrated the brand Amazon, rising to 40.3 billion dollars (41%) to 139.3 billion.
For the first time among the top ten Chinese IT company Tencent, which owns messaging app WeChat. The value of its brand is estimated at 108,3 billion.
Ukrainian brands in the top 100 there.
In 2016, the top ten brands also dominated by the brands of corporations, but Amazon then took 7-th place, while the 4th was placed the operator AT&T. Now AT&T is the sixth.
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