A number of former McDonald’s restaurants reopened in Russia with new branding and ownership on Sunday – the as Russia Day was celebrated across the country.
The iconic golden arches logo of McDonald’s has been taken down at restaurants across the country, and the sites have reopened as ‘Vkusno i Tochka’, which roughly translates as ‘Just Tasty’.
A new logo has also been unveiled – a circle and two diagonal lines on a green background, resembling the letter ‘M’. According to the new owners, it represents a hamburger and two French fries.
Among the first to reopen will be the flagship site in Moscow’s Pushkin Square, where McDonald’s launched its first Soviet branch in January 1990, symbolically marking the end of the Cold War for many Russians. Early Sunday, the site included the slogan ‘The name changes, the love remains’.
Russian media reports suggest the menu of the chain will remain almost the same, but the names of the items will be different.