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Ford offered drivers a new kind of entertainment in traffic

Ford предложил водителям новый вид развлечения в пробкахFord cars are “entertained” drivers in traffic music

British musician Joe Goddard of electronic band Hot Chip at the request of Ford motor company recorded a track that, in his opinion, would be to listen to in the car, including traffic jams.

In addition, he put together a special playlist for the drivers, which included the composition of the group Gladys Knight and the Pips, Depeche Mode and Yellow Magic Orchestra. When you create a new track, called Momentum, Goddard consulted with a specialist in cognitive neuroscience from the University of new York Amy Belfi, dealing with the effects of sound on emotions while driving. According to the musician, he wanted to have the composition did not have a clear structure, but would remain a strong power.

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“I was inspired to create the soft sounding of a composition in the style disco, the mood which can be described more as a quiet optimism than the full euphoria – said Goddard. – I began to remember times when the nights in the car coming home from parties and concerts, which acted as a DJ.

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Nothing distracts from listening to music, you can crank the volume – it was one of my best moments associated with music.” Listen to tracks Goddard on the service Spotify. Also tracks on request, Ford agreed to write the Duo Mat.Joe playing dance electronics, and British soul singer NAO.

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