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Devious competitors: Hyundai poach the employees of BMW

Коварные конкуренты: Hyundai переманивает сотрудников BMW The Korean company is trying to compensate for the shortage of technical personnel.

The Hyundai got yourself another experienced specialists from BMW – Piesa Dr. Abdul-Rahman.

58-year-old German citizen Fayez Abdul-Rahman (pictured) joined BMW in 1986 from the Karlsruhe Institute of Technology. At various times he headed the development of concepts and platforms for sedans 7-Series, crossovers line X and “emok.” His last position at the Bavarian concern – Director of development sublineage “Equipment M, the sets M sport, BMW Individual”.

The Koreans eminent specialist will create a vehicle architecture Genesis, being appointed Vice-President of this new luxury brand. There he will meet many familiar faces, among which, in particular, engineer albert Biermann, former chief designer of BMW M division for many years to develop the suspension for the German cars, and now doing the same for the same wing Hyundai under the name of N. Also in Genesis employs the former Bentley designer Luc Donckerwolke and stylist Bugatti Sasha Selipanov.

Deficit of own experienced technical specialists and creative personalities in Hyundai trying to fill the spot foreign personnel. If the enterprise budget includes millions for their huge salaries, make it pretty easy. It is much harder to change the psychology of the conservative clientele who refuse to put Korean cars on par with a premium European brands with their traditions and centuries of history. Read more:

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