December 10 at “Gogol-center” held a charitable reading, organized by the Foundation “Change one life” and his Ambassador, theater and film actress Victoria Isakova.
The main guests of the event were orphans, and families who became foster for orphanages. Especially for them, Victoria Isakova, Daria Moroz, Yana Sekste, Elena Stepanova, Agrippina Steklov, Yegor Druzhinin read stories, poems, and an excerpt from a collection of short funny stories Alexander Blinov “Pure bullshit” publishing house “Scooter”.
Despite the fact that this is the first such event organized by the Fund, the tale of the orphan children gave more than 40 well-known figures of culture and art: the founder and CEO of the media holding “Rain” Natalia Sindeeva, the actor of theatre and cinema, Maxim Matveev, TV presenter Alexander Oleshko, host of the show Black2White on radio Energy DJ Simon and many others. Short films with the readings seen in 104 countries around the world. This was made possible thanks to the project “Read to me” running the Foundation “Change one life” together with the advertising Agency Young & Rubicam in the spring of 2016.
Julia Yudina, Director of the Foundation “Change one life”: “In the framework of the project “Read to me” children from children’s homes can contact celebrities asking them to read and then watch or listen to a reciprocal reading. The project “Read to me” is a new way of attracting attention to orphan children, including prospective adoptive parents. As videoankety orphans, which our Foundation takes off across the country, videos with requests for children to read, make them visible, the reading preferences of children reveals their character that makes them more noticeable and they have a chance for a family. But, in addition, this project is for all children and parents: anyone can subscribe to the feed “Read to me” on Youtube or social networks “Classmates” and add a story to your child in acting performance.”
Part of the money paid by advertisers for showing commercials, YouTube and “Classmates” listed on the account of the Fund, in case the user missed the ad.
The partners of the event “READ to ME” were: Gogol center, publishing house “Scooter”, Foundation “Doctor Clown” and “Opening horizons” Pizza Hut, “Kalinov the Spring”.
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