Advertising can be stupid and can be funny and cool if PR people approach it with the mind and imagination.
In September an example of bad advertising was filed by the comrades of the Russian representation of the network of fast food eateries Burger King. In order to grab the attention on the wave of popularity of the movie “It” BK neither more nor less demanded to ban the hire “It”, because the film, they say, unscrupulous touts their competitors of McDonald’s.
As for me, it was very, very stupidly, clumsily decorated.
First, our people are generally not very fond of all sorts of bans and censorship, and only the “It” which brought to the present time in Russia more than a billion rubles of box office receipts, fans clearly enough – and hardly any of them, upon hearing such news, I will say “thank you” to BK. And this is not advertising, and publicity kind of work.
Secondly, the Russian BK made this stuffing in the moment when “It” actually is not the first week was in the office. With all the legal aspects associated with this kind of bans, the idea initially seemed a complete sham, designed for absolutely stupid users.
Thirdly, what is McDonald’s in principle, there could be to it, given that the clown in “It” (BK under the “nedobrosovestnoi advertising” was referring to the similarity Pennywise and Ronald McDonald) is the absolute evil, the eater of children and the like.
In General, the Russian PR BK for this dubious “kreatiff” from me personally, a fat-pregernig minus.
But the German is a definite “cool” for Burger King in Germany have implemented a much more amusing advertising campaign on the occasion of the premiere of the “It” in this country.
In a sense they have turned the whole film, the duration of which is more than two hours, in advertising their brand!
27 Sep in Germany took place before the premiere show of “It”. And BK somehow managed to insert before the final credits, a message and your logo. Text messages from BK to the audience was:
The moral: Never trust a clown.
That is, we got a kind of trolling at competitors of McDonald’s. And you know, it was really funny 🙂
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