Box office USA (8 – 10 September 2017): Super-record IT!

That “It” will be a hit, we talked for a long time. That film starts with of records, we wrote on Thursday. Well, now officially.

First, “It” the best start in the United States among horror films in the history of the rental. Second, the best start for all movies from books of Stephen king. Thirdly, the best start in history for all releases of September.

Over 117 million dollars in his debut weekend in the US box office is not just a lot. It is historically a lot of horror films. Previously the highest grossing start for a genre film was considered the debut of “Paranormal activity 3”, which gathered at the time 52.6 million.e.. That is “It” has blocked this record more than TWICE.

But even these figures a little understanding of that revolution, which made the film Andres, Mosketti. “It” started at the level (even slightly better) than a marvel comic book blockbuster about spider-Man. Can you imagine? A horror movie rated R kicked off better than the comic is rated PG-13.

Generally “It” is the third kassaveti the start of the year, after the “beauty and the beast” and “Guardians of the galaxy 2”. Analysts the box office happy and do not skimp on the epithets: “the raging horror”, “It makes history”.

And “It” does do it! R-rating, previously considered a problem to create big-budget movies, in fact, ceased to be such. We saw first the rapid success of “Deadpool”, and then a good performance of “Logan”. And “It” proved that hit – booolshim hit can become not just a movie rated R, but a HORROR MOVIE.

By the way, in Russia “It” fees in the premiere weekend should exceed 400 million rubles, that is four days of film will collect more than any part of the “Curse”.

Data for the previous week-end, see here.

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