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“Bird box” has created a dangerous challenge. Netflix is concerned

The premiere of the horror Bird Box took place on the 21st of December, and since then the film has attracted a lot of attention. For example, he broke the record for number of views on Netflix, for the first week most of the 45 million viewers. The result is impressive, what is really there. But more was to follow. Based on the movie originated viral challenge #BirdBoxChallenge, which proved to be hazardous to health.

Its essence is quite simple: people do the usual things, but with a blindfold on. Thus they imitate the heroes of the film that the plot was afraid to look at something maddening. And it all started seemingly innocently: a few streamers began to play video games with blindfolds on. But then people started to blindly wander around the apartment, to go out, to perform various tasks, removing all on camera and posting videos online. Someone to spend all 24 hours a day; participants of the challenge were blindfolded not only themselves, but also Pets and even small children. Of course, it could not do without injuries.

In the end, the streaming giant issued an official statement:

I can’t believe you have to write this but: PLEASE don’T HURT YOURSELF DURING the CHALLENGE “BIRD BOX”. We don’t know how it started, and we appreciate your love, but Boy and Girl [the characters] have only one wish for 2019: so you were not in the hospital because of memes.

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019.

However, this treatment is quite quickly itself became a meme, and people continued to walk in bandages, hitting the objects around, to fall and to upload videos and funny pictures. Someone urges people to be careful, someone asks you not to interfere with natural selection, but anyway the action goes.

And you would have to participate in this challenge?

Lmaooo the baby!!!#birdboxmemes #BirdBox #birdboxmemes #BirdBoxChallenge pic.twitter.com/4dhhIi6Str
— Bird Box Memes (@birdboxmemes) 27 December 2018.

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