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Beautiful life only on billboards, or reality in Peru. Photo

Красивая жизнь только на билбордах, или реальность в Перу. ФотоWhy do Peruvian citizens see a beautiful life only on billboards.

Peru is one of the fastest developing countries in Latin America.

But between the rich and the poor is the real divide. According to the forecast organization Oxfam, stratification in the world will only increase. Already, eight of the richest businessmen in the world own the same as that around 3.6 billion people combined. Peru — a vivid illustration of social inequality. Luxury neighborhood with heavy everyday life of the Peruvian poor — can be seen next in the gallery.

Billboards, calling to buy apartment in glamorous areas, as well as luxury items with all the highway leading to the Pacific coast. It is on the shore live the most rich and successful citizens of Peru.

1. Working lunch in the shade of a huge advertising Billboard. Peru, Lima

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Advertising of goods for the middle class and the rich coexists with the poor suburbs of the Peruvian capital. The houses here are generally deprived of basic amenities such as running water.

2. A Billboard advertising the deodorant on the pan American highway. To The South Of Lima

Красивая жизнь только на билбордах, или реальность в Перу. Фото

In Latin America, the difference between rich and poor is palpable as nowhere but Peru stands out even in the common South American background. The Gini coefficient, showing the difference between the incomes of the wealthy and the poor citizens is here to 0.6. The closer it is to 0, the situation is better. For comparison: in Russia the figure stands at 0.4, in the US it is closer to 0.5, in Norway — 0,25.

3. Ads soap neighbor with piles of garbage, the pan-American highway

Красивая жизнь только на билбордах, или реальность в Перу. Фото

In recent years the welfare of the citizens of Peru have grown. The proportion of people living below the poverty line has decreased over the last 12 years from 50 percent to 30 percent.

4. Working collecting scrap metal near the poster advertising air travel

Красивая жизнь только на билбордах, или реальность в Перу. Фото

However, a backward provincial regions of the country remain essentially poor. In rural areas below the poverty line, more than 60 percent of the population. In the capital and nearby areas this indicator does not exceed 14 percent. Sociologists say that Peru was a country of social contrasts in the times of the Incas, formed a rigid hierarchical society. The arrival of the Spanish conquistadors, European settlers and slaves from Africa only worsened the gap.

5. Advertising clothing stores on the pan-American highway

Красивая жизнь только на билбордах, или реальность в Перу. Фото

On the current state of Affairs affects not only history. Inequality is compounded by the fact that the country’s resource-based economy. Regional development is inhibited, and the capital live relatively well.

6. The ice cream is about Lima

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Progress is hampered by the lack of strong political parties, unlike, for example, from neighboring Brazil. Structures, which could start a process of transformation based on public opinion, no.

7. The inscription on the Billboard: “Success is my territory. Growth is a commitment”

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Candidates often promise the population of the mountains of gold, offering to impose large taxes on mining companies. But the promises are never fulfilled.

8. The seller of ice cream, the pan-American highway

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Economic indicators of Peru from the best in the region. The country’s GDP is growing steadily at four to six percent per year. For comparison, in Brazil last year, GDP fell by 3.6 percent.

9. A Billboard advertising the services of local airlines

Красивая жизнь только на билбордах, или реальность в Перу. Фото

But due to the prevailing system in the country distribution of the fruits of rapid growth are few — successful citizens and regions taking almost everything from the common pot.

10. Advertising for tanning

Красивая жизнь только на билбордах, или реальность в Перу. Фото

The difference in income leads to separation and for fundamental indicators of quality of life. The average life expectancy in Lima is about 80 years in developed countries. And in the mountainous region of Huancavelica to the North-East of the city live an average of only 60 years.

11. Advertising of spring water

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Labour productivity in industries not related to mining, are increasing very slowly. At the same time, the mining industry provides too few jobs to meet the needs of the growing labour market of the country.

12. A Billboard advertising milk powder

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Economists lay great hopes on tourism. This industry has recently broke into the top three keywords for GDP of Peru and its average annual growth is 25 percent.

13. A poster advertising the national dish

Красивая жизнь только на билбордах, или реальность в Перу. Фото

The diversity of natural landscapes, monuments of the times of the ancient Incas and the colonial era in the country attracting more and more visitors from abroad.

14. Advertising Mazda cars

Красивая жизнь только на билбордах, или реальность в Перу. Фото

Progress made by the country in the economy in recent years, allow us to look at the situation with inequality with cautious optimism. Meanwhile, Peruvian landscapes capable of shocking the traveler from a developed country.

15. Cross in honor of the deceased at the pan-American highway near Lima

Красивая жизнь только на билбордах, или реальность в Перу. Фото

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