Veronika Unzhakova © pda.fsin.gov.ruThe Penitentiary Service is not the first government agency to promote its work through a female beauty contest. In 2019, the National Guard (Rosgvardia) held its own competition – the ‘Beauty of Rosgvardia’ – won by police officer Anna Khramtsova from Sverdlovsk Region.
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Khramtsova milked her victory with some success, gaining popularity on Instagram, before eventually being fired for what she called jealousy from her female colleagues. However, according to the authorities, she was fired after posting a video on Instagram from inside a Rosgvardia facility, potentially breaching security.
The ‘Beauty of Rosgvardia’ attempted to fight her sacking through the courts, but her appeal was “completely denied.”
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“The competition I won only aggravated everything, and now there is a prejudiced attitude towards me,” Khramtsova insisted.
The new beauty contest is not the only initiative from the Federal Penitentiary Service that may look strange to Western observers. Last month, a prison in Russia’s third-largest city, Novosibirsk, revealed that it had installed British-style red phone boxes to decorate the room inmates use for calls to the outside world.
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