Australia has changed its national brand logo after the previous iteration was mocked for bearing a close resemblance to a Covid-19 particle. The new logo, which was unveiled on Friday, features a minimalist kangaroo made of boomerangs and ‘Australia’ in dark green capital letters below.
The logo will be accompanied with an “Only in Australia” tagline, according to local media reports. Australian Trade Minister Dan Tehan said on Friday that the “strong nation brand and tagline will reinforce Australia’s reputation as an internationally competitive investment destination, a great place to visit, a quality provider of education, and a trusted exporter of premium goods and services.”
The design was chosen for reportedly being “representative of a modern, capable and inclusive country.”