The American company is ready for the fall.
Apple will collect its autumn press conference on 12 September, where will present the new iPhone, as well as two improved versions of the iPhone 7.
It is expected that Apple will also introduce a new Apple Watch to the Internet LTE, which does not require iPhone to work properly. According to analyst research firm Creative Strategies Carolina Milanesi, the new iPhone will have facial recognition technology that allows users to unlock the device, and advanced augmented reality capabilities. The face detection feature will make Apple Pay faster and augmented reality will create new opportunities for gaming or home furnishing.
Lately, analysts have reported on the possible failure in the supply of the new iPhone, because of difficulties in manufacture, however, the expected announcement is in line with previous iPhone launches. The expectation of strong new iPhone sales lifted Apple’s shares to record levels and has increased its market capitalization by 36%, to $825,71 billion from the beginning of the year. The company said it expects revenue of between $49 billion to $52 billion in the third quarter of 2017.
Instinet Nomura analysts claim that Apple will release about 50 million iPhones this quarter, which is 10% more than last year.
Earlier it was reported that the camera of the new iPhone will receive a “smart” functions.
Also, the media reported that Apple may delay the presentation of the new iPhone due to delays with the supply of parts and production problems.
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