Apple has a serious competitor

The novelty can brag of quite good price and nice features.

Fitbit introduced fitness-oriented smart watch with built-in GPS, music player, system of contactless payments and the opportunity to create their own applications.

The company Fitbit, which dominated the market of fitness bracelets in the past decade, finally entered the market of smart watch Fitbit with Ionic for $299. The watch has a built-in GPS, color screen brightness of 1000 nits, the ability to make online payments, improved heart rate tracking, water resistance (to 50 meters) and a music player. Charge the new smart watch will hold up to four days. The watch will have the reader’s heart rhythm, which includes the SpO2 sensor, which measures the amount of oxygen in the blood.

The watch is a kit for software development — SDK, which allows third-party developers to create applications — or at least create your own dials — using javascript, CSS and SVG. You can use the app or send in a Fitbit to add to the gallery application.

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