Covid testing providers are “alphabet hacking” the UK government’s list of approved firms by using punctuation and numerals to beat the site’s filters and promote their products as the preferred choice, an investigation has found.
Around one in eight (or 13%) of the private PCR testing firms currently on the official site have names starting with either a punctuation mark or a number, according to GridPoint Consulting. A recent report by the consultancy company also found that the firms were charging travelers up to four times the listed price of the tests.
Describing the tactic as “alphabet hacking,” GridPoint Consulting noted that the site’s top five listed suppliers – and ostensibly the first choice for customers – at the time were “!!! 0-100 Travel 19, !! + + 0 0 44 Tests, ! Covid Testing Direct.com, ! Nomad and !247 Travel Tests.”
When prospective travelers browse through the government website looking for PCR home test kits, the prices are advertised as low as £15 ($20). However, when clicking through to the provider’s site, the rates increase to more than three or four times that amount.
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