Oh, those marketers.
When enough victories in the race, the first places in the sales or recognition by the world media comes to the aid of the least popular means of trolling. Our friends from the magazine “Motor” remember the barbs As a major car brands to each other.
One of the most recent examples of trolling from Tesla to Audi. A Billboard in Berlin appeared a poster with the concept car e-tron Sportback and the inscription Musk Have. Thus a play on the phrase “Must Have” (“need to purchase”), the word “Must” replaced with the name of the head of Tesla Motors.
Audi generally likes to mess with other brands – including those that are included in the same group (Volkswagen). For example, on the occasion of the return of Porsche to the top class endurance racing (LMP1), the guys from Audi have made a video where Le manovskii car “four rings” burns tires in front of dealer Porsche centre the inscription, “Welcome back.” But as you know, he laughs best who laughs last – when he returned, the Porsche became a favorite 24-hour race, winning marathons 2016 and 2015. And soon Audi left the competition.
Audi did not scruple to prick even the brand Ferrari – the attack against the Italians was made after the premiere of the Audi R8 V10 first generation. To do this, the Germans withdrew a short but very capacious and ironic video. In General, if you have R8 in Maranello is better not to call.
In may of this year, during the race “24 Hours nürburgring”, team Mercedes-AMG found on the famous track “chocolate” from BMW M on the 50 anniversary of the Department AMG: “You ordered a cake and we baked “donuts” – thus the separation of the M subtly hinted that their car is more incendiary and hardcore. Why did they do it?
And here’s why: earlier Mercedes very peculiar congratulated BMW with the centenary, releasing the video as follows: “Thank you for 100 years of rivalry. Because the first 30 years were pretty boring.” In addition, Mercedes has provided all employees the BMW factory free tickets to your Museum so they can learn how to create “real cars”.
All “exchange of courtesies” between Mercedes and BMW has a long history, and one of the funniest examples of this poster, the caption to which reads: “a Mercedes can also bring driving pleasure.” And the picture of Mercedes new truck lucky (at that time) the “five” BMW. By the way, during school Porsche Drive Centre Istanbul was fun to watch that from the airport we took the Mercedes van, and the circuit from the hotel by bus with a three-beam star on the grille.
Remember the cool promotional video of the Mercedes, which shows the operation of the active suspension Magic Body Control? Here is the answer to this system in Jaguar: “Magic Body Control? We prefer cat-like reflexes” (on the slide). The answer of the Germans was not long in coming – a poster with a live Jaguar, Mercedes and the caption: “PRE-SAFE. Because cat-like reflexes fast enough”. In addition, Twitter was a text Supplement to the answer: “Set auxiliary systems Intelligent Drive will help Jaguar to keep all their 9 lives.”
Albeit not directly, but Hyundai has hinted that its model Veloster safer Ford “Focus”. Safer because the Veloster three-door side (driver’s side – only one). Just see this full of black humor movie.
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